Common interest Agency
BRANDING AND CONSULTING EXPERTS
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BUILDING COMPELLING BRANDS
visually. creatively, and effectively
At our core, the Common Interest team is a group of lifelong soccer fans who have dedicated our professional lives to growing the game in the United States. Our approach to everything we do is to create an authentic connection between brands and the fans they are working to reach. In an age where consumers are inundated and bombarded with constant advertisements in every facet of their lives, the strategy book for brands changes by the day.
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Who We Are
Kuba Krzyzostaniak
With 10+ years working in the professional soccer industry, I'm grateful to get to do what I love every day for a living. Starting in digital marketing during the rise of brands joining social media it has been a constant journey to learn and adapt with the quickly-moving industry.
From working at the league level with some of the top clubs in the sport, to building grassroots engagement opportunities with local clubs and brand partners, I’ve gotten to be involved in growing the game at all levels in the United States. Hitting send on tweet, publishing on other platforms, or sitting in strategy meetings concepting campaigns at a 30,000ft level is all in my comfort zone.
Connor Tobin
With an orginal background as professional soccer player, I have expereinced the growth of the sport in the United States first hand from a young age. I'm grateful for having been on the front lines of the sport's growth as it has given me a unique window into industry and the wider world.
I'm an experienced creative entrepreneur and consultant who has helped numerous clubs build their brands and create brand evangelists. I have experience from developing top level organizational strategy through on the ground execution and am comfortable developing thoughtful, impactful, and pragamtic solutions for brands.
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Expertise
Digital MEDia
Implementing and managing day-to-day digital media campaigns. From working with your team to create platform and channel specific content strategies, to managing social asset creation, and finally the most important - making sure it is published successfully.
StrAtegy development
Our bread and butter - coming together to align all of your goals and our expertise to create a successful strategy both in the short term, as well as the longer term.
Operations
We handle the grunt jobs of operational work by doing the heavy lifting up front with planning and organization. From the day-to-day execution of business ops to being available during events to ensure things go smoothly.
Content production
Our network of content creators means we are able to work with the best to capture and execute amazing productions for our clients. Starting at a brief, to delivery of finished assets, we'll be there every step of the way.
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Brands We Have Worked With
- Contact Us
Don't be afraid to reach out. You + us = Common Interest.
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